Layout and Call To Action
Access Digital Imaging is a document management company. The website layout and content was optimized to increase lead generation. Special attention was given to the size, positioning, and color of the “Call To Action” button. Short sign-up forms were implemented to minimize the barrier between the company and potential customers and speeding up the process. This meant removing all optional elements from the form and leaving only the core essentials.
Access Digital Imaging Branding
Additionally, I was responsible for the design of marketing promotions for the business such as corporate identity, letterhead, business cards, and brochures. The identity was specially crafted to capture the nature of the business.